Chrysler champions Y! Smart Ads

Dodge Caravan SmartAds 2007 Sep 13
Originally uploaded by Lyndon Wong

Yesterday marked a significant inflection point for "The Initiative". Chrysler has publicly endorsed the merits of dynamic message personalization as part of an online advertising strategy. They did so by confidently associating the launch of the 2008 Dodge Caravan with Yahoo! Smart Ads.

We (the extended Y! Smart Ads team) will make them proud.